Imagine that you're a landlord sitting looking out the window of your Folsom rental property. The view is beautiful and the location is perfect.
There's only one problem; the rental is vacant. It doesn't have a tenant in it to bring you a stream of steady income. How can you change that if the location wasn't enough to entice them?
Read on to learn the best property marketing techniques to find great tenants in Folsom, CA.
Target Your Property Marketing Efforts
A wide net increases your likelihood of catching a fish. If you want to nab a specific species, you need to know what's in the water first.
Targeted property marketing works on this principle. Instead of reaching out to everyone, create a detailed profile of your ideal renter.
Do your research to find out who lives in the area and what they're like so you can target your marketing efforts around them. Go to local events to find out in person.
Optimize Your Online Presence
Real estate promotion starts online. It's a way to let the world know about your property and interact with potential renters.
List the property on as many sites as you can. Make sure that each listing includes:
- Detailed descriptions
- Photographs
- Videos
Offering virtual tours is also an attractive option.
Optimize listings for SEO or search engine optimization. Use viable keywords to put them at the top of a Google search so potential rentals don't scroll past them.
Create a website for your property. Optimize it for SEO or search engine optimization as well. Look out for any delays and optimize it for mobile devices.
Put the property on social media. Encourage current tenants to leave positive reviews or testimonials.
Become Part of the Community
Look to the Folsom community for property advertising ideas.
Participate in or sponsor events. Join local organizations. Tenants are more likely to apply when they know and trust you.
Focus on Staging for Showings
The difference between a listing and a home showing is like the difference between a bio on a dating site and a first date. The pressure is on when it's time to meet in person.
Dress up your property rental and keep it well-maintained. Give the property a welcoming atmosphere. Leave out touches such as:
- Fresh flowers
- Food
- Welcome baskets
Hire Professionals
Finding tenants in a tight market like Folsom is an art. Hire a master, and you'll get beautiful results every time.
Property managers are experts in all parts of property management. That includes finding the most effective property marketing techniques for any time and community.
Finding Property Managers in Folsom, CA
The best rental property marketing techniques include targeting your efforts, honing your online presence, becoming part of the community, staging the property for showings, and hiring professionals.
Residential Equity Management is a team of professional Fulsom property managers. We're passionate about bringing owners and prospective tenants together. Contact us today for a hassle-free way to find and manage tenants in your properties.
